Hoffman York Internship -

Spring 2024


Sr. Art Director: Brady Welsh

Creative Director: Samm Dowell

Executive Creative Director:

Mike Roe


Role: Designer + Illustrator


The project entailed illustrating a versatile and scalable map for Wahl Grooming’s “Nether Region” campaign. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. This illustration not only guided the creative approach for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.

Hoffman York Internship -

Spring 2024


Sr. Art Director: Brady Welsh

Creative Director: Samm Dowell

Executive Creative Director:

Mike Roe


Role: Designer + Illustrator



The project entailed illustrating a versatile and scalable map for Wahl Grooming’s “Nether Region” campaign. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. This illustration not only guided the creative approach for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.

DVC III - BFA Capstone

Professor: Robert Grame

Roles: Installation Designer + Mural Painter

Caught between two worlds, I have often found myself balancing a wide range of cultural expectations with my personal aspirations. This delicate path has shaped the unique journey of my own dreams while simultaneously watching my parents pursue theirs. Through 'Paths & Fragments,' I explore the internal dialogues and quiet compromises that define my pursuit of a dream that is both a continuation and a departure from that of my parents. This installation and mural celebrate our shared identity, resilience, and the sacrifices that fuel our aspirations.

Hoffman York

Internship - spring 2024


Creative director : patrick Kopischkie


Role: layout Designer



Hoffman York Internship - Fall 2023 / spring 2024


Executive Creative Director :

Mike Roe


Client:


Historic Third Ward Association.


Role: Designer + Illustrator



As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layouts. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator—to complement the campaign’s copywriting and celebrate the spirit of the event.

Before I even started at the agency, I was captivated by the project I now present in this portfolio. During my initial interview, I met Mike Roe, the Executive Creative Director, who introduced me to the digital recreation of historical ghost signs—a project that used reference images from the Milwaukee Public Library and the Wisconsin Historical Society. These images, displayed on the glass walls of his office, sparked a newfound appreciation within me for the city of Milwaukee, which I have come to consider my second home. Surprisingly, I realized I had often overlooked these historical markers in my daily life.

A week into my internship, I was entrusted by Mike Roe with the task of continuing to digitally recreate additional ghost signs using provided references. My primary role involved the meticulous digital reproduction of the historical signs displayed on this page.

Project Website: https://augmentedhistory.org

Design + Visual
Communications I - Fall 2022

Professor: Robert Grame


Roles: Designer + Illustrator

Hoffman York

Internship - spring 2024


Creative director : patrick Kopischkie


Role: layout Designer



For the Jarritos Rebrand project, I explored the fundamentals of brand identity design to create a new visual communication strategy for the popular Mexican soft drink brand, Jarritos. Using research and analog sketch iterations, I developed a comprehensive rebranding proposal that included a new logo, typography, color palette, and design elements that better aligned with the brand's essence and targeted audience. The new branding not only maintained the brand's established presence but also rejuvenated its image with a fresh and contemporary design. The end result was a cohesive and memorable brand identity that communicated Jarritos' unique personality, values, and history.

As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layouts. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator—to complement the campaign’s copywriting and celebrate the spirit of the event.

Hoffman York

Internship - spring 2024


Creative director : patrick Kopischkie


Role: layout Designer



Hoffman York Internship -

Fall 2023


Creative directors: Casey Hoaglund, Patrick Kopischkie

Insights Director: Matthew Hogan.


Role: layout Designer



As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layouts. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator—to complement the campaign’s copywriting and celebrate the spirit of the event.

In light of increasing workloads, Creative decided it would be most efficient for me, to take over the layout duties for the Hoffman York Gen-Z Whitepaper. With this new responsibility, I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh and contemporary design choices.

Bader rutter internship -

summer 2023


design director : madelyn owens


Role: Designer

Package design - Fall 2023


professor: robert grame


Role: Designer + ART DIRECTOR

As the designer behind the Bader Rutter 50th anniversary - FVTY logo, I was excited to see my creation take center stage within a vibrant campaign celebrating BR's history and legacy through its legendary sayings. The campaign focused on translating these memorable quotes into branded apparel under the FVTY label. Leveraging my role in crafting the FVTY logo lockup, this initiative seamlessly incorporated my design into several facets of the campaign. As a plus - My passion for organizing my thoughts led to a personal project, where I turned all my work into a book!

"Endiablada" has emerged as a bold statement in the craft soda market, with a visual identity that demands attention and an origin story that celebrates cultural richness and individuality. This campaign demonstrates the power of design to not only capture imagination but also to forge a genuine connection with consumers. Through "Endiablada," DiabloBrew Co. invites everyone to taste the rebellion and savor the spirit of Milwaukee.

The branding strategy was meticulously crafted to reflect the energy and audacity of "Endiablada." From the selection of punchy, vibrant colors to the incorporation of illustrations, every element was designed to stand out. The campaign's messaging, "Desde Milwaukee, Para el Mundo Entero," positions "Endiablada" as a local treasure with a global appeal, ready to bring its unique brand of devilish delight to the world stage.

Package design - Fall 2023


professor: robert grame


Role: Designer + ART DIRECTOR

"Endiablada" has emerged as a bold statement in the craft soda market, with a visual identity that demands attention and an origin story that celebrates cultural richness and individuality. This campaign demonstrates the power of design to not only capture imagination but also to forge a genuine connection with consumers. Through "Endiablada," DiabloBrew Co. invites everyone to taste the rebellion and savor the spirit of Milwaukee.

The branding strategy was meticulously crafted to reflect the energy and audacity of "Endiablada." From the selection of punchy, vibrant colors to the incorporation of illustrations, every element was designed to stand out. The campaign's messaging, "Desde Milwaukee, Para el Mundo Entero," positions "Endiablada" as a local treasure with a global appeal, ready to bring its unique brand of devilish delight to the world stage.

This is a 2024 National Student Silver ADDY Award Winning Project.

Package design - Fall 2023


professor: robert grame


Collaborations : Pilot Project brewing MKE / Craft Beverage warehouse / Milwaukee Athletics


Role: Designer + Illustrator



Bader rutter internship -

summer 2023


design director : madelyn owens


Role: Designer

In the Art 329 Package Design - Branding & Retail Experience course, there was an optional in-class design challenge. Students initially collaborated to pitch ideas for a limited edition Panther Pale Ale. The design goals were to create an innovative and inspiring design that represented the qualities of the city and stood out in a cluttered retail environment. After pitching and creating nearly eight versions of my design ideas, my design was selected by UWM’s chancellor for the Milwaukee Athletics collaboration with Pilot Project and Craft Beverage Warehouse. This design was then licensed, printed, and distributed citywide. I am the first designer to participate in this project for UW-Milwaukee. Proceeds are intended to benefit the University, Athletics, Peck School of the Arts, and Pilot Project Brewing.

As the designer behind the Bader Rutter 50th anniversary - FVTY logo, I was excited to see my creation take center stage within a vibrant campaign celebrating BR's history and legacy through its legendary sayings. The campaign focused on translating these memorable quotes into branded apparel under the FVTY label. Leveraging my role in crafting the FVTY logo lockup, this initiative seamlessly incorporated my design into several facets of the campaign. As a plus - My passion for organizing my thoughts led to a personal project, where I turned all my work into a book!

Intro to Design - Spring 2022


Professor: Wes larsen


Roles: Designer / Director/ Photographer

design + visual communications i - fall 2022


professor : robert grame


Role: Designer + illustrator

The collection includes a typographic wordmark, a captivating poster, an engaging trifold brochure, and visually striking digital social media posts. The project's dual purpose was to encapsulate my adapted personal collection while harmonizing with provided resources from MoMA: Museum of Modern Art. From the museum's logo to its navigation content, the materials seamlessly come together. Additionally, the project aimed to maintain consistency across all editorial promotional elements, underscoring the overarching theme and narrative.

I explored the use of visual communication to tell a story inspired by the song "Los Caminos de La Vida". Through hand-illustrated imagery of the monarch butterfly, and the use of light orange and black colors, as well as the American flag, I aimed to convey the theme of the American Dream. The butterfly, a symbol of transformation and migration, was used as a metaphor for the journey of immigrants who come to America in search of a better life. The use of the American flag further emphasized this theme and shows juxtaposition. Through this project, I learned how to use visual storytelling to communicate complex ideas and emotions in a simple, yet impactful way.

Intro to Design - Spring 2022


Professor: Wes larsen


Roles: Designer / Director/ Photographer

Intro to Design - Spring 2022


Professor: Wes larsen


Roles: Designer / Director/ Photographer

The collection includes a typographic wordmark, a captivating poster, an engaging trifold brochure, and visually striking digital social media posts. The project's dual purpose was to encapsulate my adapted personal collection while harmonizing with provided resources from MoMA: Museum of Modern Art. From the museum's logo to its navigation content, the materials seamlessly come together. Additionally, the project aimed to maintain consistency across all editorial promotional elements, underscoring the overarching theme and narrative.

proposal

I will be focusing on my collection of pens that I own. These have been my daily drivers for years, whether that be in school or artwork. But most significantly, pens have been my favorite medium to work with when it comes to my own artwork regarding pen and ink on paper. This allows me to experiment through delicate and forceful pen stroke values. I want to incorporate characteristics of pens into my project, such as gesture, velocity, and expressive script marks. I already have creative ideas I want to explore when it comes to the visual elements of the project, such as additions of pen scribbles, ink splashes, ink leakage and more.


For this project no other object would represent me more than the object of pens. My admiration for the versatility of pens is strong, yet the frustration is yet immense. I have perhaps an evergrowing collection of Micron pens that I keep rebuying due to their tendency to dry out. Making them frequently unusable. This sparked my gravitation to title my project “Memento Mori”.

The collection includes a typographic wordmark, a poster, a trifold brochure, and digital social media posts. The project's dual purpose was to encapsulate my adapted personal collection while harmonizing with provided resources from MoMA: Museum of Modern Art. From the museum's logo to its navigation content, the materials seamlessly come together. Additionally, the project aimed to maintain consistency across all editorial promotional elements, underscoring the overarching theme and narrative.

DVC III - Fall 2023


professor: COE DOUGLAS


Role: Designer + ART DIRECTOR

¡Despierta! was born out of a desire to catalyze change, to rediscover authenticity, and to amplify the power of individual voices. It aimed to challenge the prevailing corporate divides and highlight the duality of our future.

This installation was not just an artistic expression but a platform for dialogue and reflection. It featured a collection of responses from various individuals, each sharing their unique perspective on what the future holds. These responses formed the core of ¡Despierta!, weaving together: hopes, fears, and aspirations about the days to come.

I sought to create a space that transcended mere visual appeal; it was an invitation for viewers to engage with the realities of our evolving society. As we stand at the crossroads of tomorrow, this project was my endeavor to highlight the ongoing battle between the forces shaping our future - a future that could unfold in various ways, good or bad.

Why
Jarritos?

From choosing the Jarritos Mexican Soda brand as my logo, what captivated me is the distinctiveness of the product. In comparison to American brands of soda, and common qualities of a canned object, etc. Jarritos is different because it has gained prominence in America as a staple and official drink of tacos among restaurants. What makes this brand stand out, are the colorful qualities of the flavors produced by Jarritos. In overview, Jarritos is one of the most popular sodas in Mexico and is very popular in the states as well. The main direction would be creating a design that feels new and refreshing while staying cohesive with the Jarritos’ brand.

From choosing the Jarritos Mexican Soda brand as my logo, what captivated me is the distinctiveness of the product. In comparison to American brands of soda, and common qualities of a canned object, etc. Jarritos is different because it has gained prominence in America as a staple and official drink of tacos among restaurants. What makes this brand stand out, are the colorful qualities of the flavors produced by Jarritos. In overview, Jarritos is one of the most popular sodas in Mexico and is very popular in the states as well. The main direction would be creating a design that feels new and refreshing while staying cohesive with the Jarritos’ brand.

Bader Rutter Internship - Summer 2023


Supervisor: Justin Hernandez (Sr. Designer)


Role: Layout Designer



Package design - Fall 2023


professor: robert grame


Collaborations : Pilot Project brewing MKE / Craft Beverage warehouse / Milwaukee Athletics


Role: Designer + Illustrator



With animated (300x600) HTML 5 layout already completed by my supervisor in Adobe Photoshop. My assignment was to finalize the resizing process for the banner ads frame by frame. The objective of this project was to adapt the existing creative assets to different sizes while ensuring visual consistency and optimal user experience across various ad placements. Overall, main goal being to get familiarized with HTML 5 animated and static banner ads.


Resizing and Adaptation: With Brevant Seeds' assets, I resized and adapted each frame of the existing animated layout to fit the new ad sizes: 728x90, 320x50, and 250x300. The challenge was to maintain the inherent appeal of the assets while ensuring they seamlessly transitioned across different dimensions.


Visual Cohesion: As I worked on resizing, I prioritized visual cohesion by adhering to Brevant Seeds' established brand guidelines. I ensured that every banner ad retained the same look and feel, reinforcing the brand's identity and establishing a sense of familiarity.


In the Art 329 Package Design - Branding & Retail Experience course, there was an optional in-class design challenge. Students initially collaborated to pitch ideas for a limited edition Panther Pale Ale. The design goals were to create an innovative and inspiring design that represented the qualities of the city and stood out in a cluttered retail environment. After pitching and creating nearly eight versions of my design ideas, my design was selected by UWM’s chancellor for the Milwaukee Athletics collaboration with Pilot Project and Craft Beverage Warehouse. This design was then licensed, printed, and distributed citywide. I am the first designer to participate in this project for UW-Milwaukee. Proceeds are intended to benefit the University, Athletics, Peck School of the Arts, and Pilot Project Brewing.

Design + Visual
Communications I - Fall 2022

Professor: Robert Grame


Roles: Designer + Illustrator

Typography II

- Spring 2023


Professor: Kim Beckmann


Role: Designer

For the Jarritos Rebrand project, I explored the fundamentals of brand identity design to create a new visual communication strategy for the popular Mexican soft drink brand, Jarritos. Using research and analog sketch iterations, I developed a comprehensive rebranding proposal that included a new logo, typography, color palette, and design elements that better aligned with the brand's essence and targeted audience. The new branding not only maintained the brand's established presence but also rejuvenated its image with a fresh and contemporary design. The end result was a cohesive and memorable brand identity that communicated Jarritos' unique personality, values, and history.

The Inner/Outside Poster-Zine project serves as a unique platform to explore and share insights into a specific design modality while also functioning as a self-promotional piece. Within the pages of the poster-zine, designers delve into their creative process, unveiling the inner workings of their minds and the external influences that shape their work. Through thoughtful narratives, captivating visuals, and engaging design elements, each designer presents a compelling case for the integration of gratitude into their design practice.

Typography II - Spring 2023


Professor: Kim Beckmann


Role: Designer

Typography II

- Spring 2023


Professor: Kim Beckmann


Role: Designer

promotional poster

For my Typography II proiect, I created an Outside/Inside Poster-Zine in the Design Modality section, where I showcased the work of designer Ricardo Santos. The Poster- Zine layout featured bold colors and handwritten typography, adding an expressive and personal touch to the design. Through this project, I explored the power of typography to convey emotions and ideas, learning how to use it to create a unique and engaging visual experience for the reader. By showcasing the work of Ricardo Santos, I gained insight into the process and approach of a successful designer, expanding my own design knowledge and skill set. The result was a Poster-Zine that not only showcased my typographic abilities but also celebrated the work of a talented designer.

¡Despierta! was born out of a desire to catalyze change, to rediscover authenticity, and to amplify the power of individual voices. It aimed to challenge the prevailing corporate divides and highlight the duality of our future.

This installation was not just an artistic expression but a platform for dialogue and reflection. It featured a collection of responses from various individuals, each sharing their unique perspective on what the future holds. These responses formed the core of ¡Despierta!, weaving together: hopes, fears, and aspirations about the days to come.

I sought to create a space that transcended mere visual appeal; it was an invitation for viewers to engage with the realities of our evolving society. As we stand at the crossroads of tomorrow, this project was my endeavor to highlight the ongoing battle between the forces shaping our future - a future that could unfold in various ways, good or bad.

For the creation of the "Duality" poster, I employed the use of a Wacom drawing tablet to skillfully handwrite the word "Duality" using a digital ink brush within Photoshop. This allowed me to achieve precise control and fluidity in the strokes, capturing the essence of duality in the typography itself.

After creating the handwritten text, I proceeded to import the black on white file into my design composition. To enhance the visual impact and add depth, I skillfully integrated butterfly illustrations, along with carefully selected stock imagery. By strategically placing these elements, I aimed to create an intriguing juxtaposition of textures and colors that further emphasized the concept of duality.

To achieve a sense of texture and visual interest, I utilized overlays and blending modes within Photoshop. This enabled me to seamlessly integrate different layers of imagery, resulting in a cohesive and visually captivating composition. The incorporation of textures and color overlays added richness and complexity to the overall aesthetic, complementing the handwritten text and reinforcing the concept of duality in the artwork.

Design + Visual

Communications I - Fall 2022


professor: Robert Grame


Role: Designer + ART DIRECTOR

For the Jarritos Rebrand project, I explored the fundamentals of brand identity design to create a new visual communication strategy for the popular Mexican soft drink brand, Jarritos. Using research and analog sketch iterations, I developed a comprehensive rebranding proposal that included a new logo, typography, color palette, and design elements that better aligned with the brand's essence and targeted audience. The new branding not only maintained the brand's established presence but also rejuvenated its image with a fresh and contemporary design. The end result was a cohesive and memorable brand identity that communicated Jarritos' unique personality, values, and history.

Why
Jarritos?

From choosing the Jarritos Mexican Soda brand as my logo, what captivated me is the distinctiveness of the product. In comparison to American brands of soda, and common qualities of a canned object, etc. Jarritos is different because it has gained prominence in America as a staple and official drink of tacos among restaurants. What makes this brand stand out, are the colorful qualities of the flavors produced by Jarritos. In overview, Jarritos is one of the most popular sodas in Mexico and is very popular in the states as well. The main direction would be creating a design that feels new and refreshing while staying cohesive with the Jarritos’ brand.

Bader Rutter Internship

- Summer 2023


Supervisor: Justin Hernandez

(Sr. Designer)


Role: Layout Designer



With animated (300x600) HTML 5 layout already completed by my supervisor in Adobe Photoshop. My assignment was to finalize the resizing process for the banner ads frame by frame. The objective of this project was to adapt the existing creative assets to different sizes while ensuring visual consistency and optimal user experience across various ad placements. Overall, main goal being to get familiarized with HTML 5 animated and static banner ads.


Resizing and Adaptation: With Brevant Seeds' assets, I resized and adapted each frame of the existing animated layout to fit the new ad sizes: 728x90, 320x50, and 250x300. The challenge was to maintain the inherent appeal of the assets while ensuring they seamlessly transitioned across different dimensions.


Visual Cohesion: As I worked on resizing, I prioritized visual cohesion by adhering to Brevant Seeds' established brand guidelines. I ensured that every banner ad retained the same look and feel, reinforcing the brand's identity and establishing a sense of familiarity.


Package design - Fall 2023


professor: robert grame


Collaboration with: Pilot Project brewing MKE / Craft Beverage warehouse / Milwaukee Athletics


Role: Designer + Illustrator



In the Art 329 Package Design - Branding & Retail Experience course, there was an optional in-class design challenge. Students initially collaborated to pitch ideas for a limited edition Panther Pale Ale. The design goals were to create an innovative and inspiring design that represented the qualities of the city and stood out in a cluttered retail environment. After pitching and creating nearly eight versions of my design ideas, my design was selected by UWM’s chancellor for the Milwaukee Athletics collaboration with Pilot Project and Craft Beverage Warehouse. This design was then licensed, printed, and distributed citywide. I am the first designer to participate in this project for UW-Milwaukee. Proceeds are intended to benefit the University, Athletics, Peck School of the Arts, and Pilot Project Brewing.

Photography By: Rachel Klemp Director of Content Creation & Strategy at Milwaukee Athletics

Hoffman York Internship -

Fall 2023 / spring 2024


Executive Creative Director:

Mike Roe


Client:


Historic Third Ward Association.


Role: Designer + Illustrator



Before I even started at the agency, I was captivated by the project I now present in this portfolio. During my initial interview, I met Mike Roe, the Executive Creative Director, who introduced me to the digital recreation of historical ghost signs—a project that used reference images from the Milwaukee Public Library and the Wisconsin Historical Society. These images, displayed on the glass walls of his office, sparked a newfound appreciation within me for the city of Milwaukee, which I have come to consider my second home. Surprisingly, I realized I had often overlooked these historical markers in my daily life.

A week into my internship, I was entrusted by Mike Roe with the task of continuing to digitally recreate additional ghost signs using provided references. My primary role involved the meticulous digital reproduction of the historical signs displayed on this page. A lot of curiosity, experimentation, attention to detail, and passion was involved in this project.

Project Website: https://augmentedhistory.org

As the designer behind the Bader Rutter 50th anniversary - FVTY logo, I was excited to see my creation take center stage within a vibrant campaign celebrating BR's history and legacy through its legendary sayings. The campaign focused on translating these memorable quotes into branded apparel under the FVTY label. Leveraging my role in crafting the FVTY logo lockup, this initiative seamlessly incorporated my design into several facets of the campaign. As a plus - My passion for organizing my thoughts led to a personal project, where I turned all my work into a book!

With animated (300x600) HTML 5 layout already completed by my supervisor in Adobe Photoshop. My assignment was to finalize the resizing process for the banner ads frame by frame. The objective of this project was to adapt the existing creative assets to different sizes while ensuring visual consistency and optimal user experience across various ad placements. Overall, main goal being to get familiarized with HTML 5 animated and static banner ads.


Resizing and Adaptation: With Brevant Seeds' assets, I resized and adapted each frame of the existing animated layout to fit the new ad sizes: 728x90, 320x50, and 250x300. The challenge was to maintain the inherent appeal of the assets while ensuring they seamlessly transitioned across different dimensions.


Visual Cohesion: As I worked on resizing, I prioritized visual cohesion by adhering to Brevant Seeds' established brand guidelines. I ensured that every banner ad retained the same look and feel, reinforcing the brand's identity and establishing a sense of familiarity.


BADER RUTTER INTERNSHIP - SUMMER 2023


DESIGN DIRECTOR : MADELYN OWENS


Role: Designer

Bader Rutter Internship - Summer 2023


Supervisor: Justin Hernandez (Sr. Designer)


Role: Layout Designer



DVC II - Fall 2023


professor: COE DOUGLAS


Role: Designer + ART DIRECTOR

¡Despierta! was born out of a desire to catalyze change, to rediscover authenticity, and to amplify the power of individual voices. It aimed to challenge the prevailing corporate divides and highlight the duality of our future.

This installation was not just an artistic expression but a platform for dialogue and reflection. It featured a collection of responses from various individuals, each sharing their unique perspective on what the future holds. These responses formed the core of ¡Despierta!, weaving together: hopes, fears, and aspirations about the days to come.

I sought to create a space that transcended mere visual appeal; it was an invitation for viewers to engage with the realities of our evolving society. As we stand at the crossroads of tomorrow, this project was my endeavor to highlight the ongoing battle between the forces shaping our future - a future that could unfold in various ways, good or bad.

Hoffman York Internship -

Fall 2023


Creative directors:

Casey Hoaglund,

Patrick Kopischkie,

Kirsten Rich.

Insights Director:

Matthew Hogan.


Role:

layout Designer +

Curator of images.



In light of increasing workloads, Creative decided it would be most efficient for me, to take over the layout duties for the Hoffman York Gen-Z Whitepaper. With this new responsibility, I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh and contemporary design choices in terms of typography exploration, and editorial page layout. The final layout successfully brought the research to life, making the insights accessible and engaging, and demonstrated my skills in typography, layout design, and project management. This project was a pivotal experience that reinforced my passion for editorial design.

© 2024 GISSELLE DOMINGUEZ

© 2024 GISSELLE DOMINGUEZ

© 2024 GISSELLE DOMINGUEZ

Hoffman York

Internship - spring 2024


Creative director : patrick Kopischkie


Role: layout Designer



DVC III - BFA Capstone

Professor: Robert Grame

Roles: Installation Designer + Mural Painter

As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layouts. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator—to complement the campaign’s copywriting and celebrate the spirit of the event.

Caught between two worlds, I have often found myself balancing a wide range of cultural expectations with my personal aspirations. This delicate path has shaped the unique journey of my own dreams while simultaneously watching my parents pursue theirs. Through 'Paths & Fragments,' I explore the internal dialogues and quiet compromises that define my pursuit of a dream that is both a continuation and a departure from that of my parents. This installation and mural celebrate our shared identity, resilience, and the sacrifices that fuel our aspirations.