The brief was to elevate the client’s conceptual vision by showcasing CITGO’s innovation and illustrating how their lubricant and grease products work together. The creative direction focused on crafting strong, sophisticated, and reflective visuals that incorporated dynamic silhouette designs and brand color gradients. These compositions served as the foundation for typographic ad layouts. The final advertisements featured vibrant visuals, engaging headlines, and cohesive design elements designed to capture the attention of the target audience and highlight the synergistic performance of CITGO’s lubricant and grease products in the market.