The brief was to elevate the client’s conceptual vision by showcasing CITGO’s innovation and illustrating how their lubricant and grease products work together. The inspiration was based on existing Audi campaigns, known for their strong emphasis on innovation. My direction for this was to transform existing stock images into strong, sophisticated, and reflective silhouette visuals alongside brand color gradients. These image compositions became the base for typographic ad layouts. The final advertisements featured vibrant visuals, engaging headlines, and cohesive design elements designed to capture the attention of the target audience and highlight the synergistic performance of CITGO’s lubricant and grease products in the market.