"Endiablada" isn’t just a craft soda; it’s a celebration of cultural roots and a testament to bold creativity. Inspired by the vibrant traditions and dynamic spirit of Milwaukee, the branding identity for "Endiablada" was designed to resonate deeply with those who crave something different. The soda’s visual identity is striking, using punchy, vibrant colors and dynamic illustrations that reflect its audacious character. The concept behind "Endiablada" was to create a product that doesn’t just sit on the shelf but leaps out and captures attention. It’s about more than just flavor; it’s about telling a story. The phrase "Desde Milwaukee, Para el Mundo Entero" underscores this dual identity, positioning "Endiablada" as a local treasure with the potential to appeal to global tastes. The branding strategy was about more than just aesthetics; it was about creating a genuine connection with consumers who appreciate authenticity and a bit of rebellion. Every detail, from the bold color palette to the evocative illustrations, was chosen to make "Endiablada" impossible to ignore. It’s a brand that stands out not only for its design but for the story it tells: a story of cultural pride, creativity, and the spirit of taking risks. This is a 2024 National Student Silver ADDY Award Winning Project.