Branding

Endiablada / Devilish Craft Soda

Endiablada / Devilish Craft Soda

PROJECT DESCRIPTION

"Endiablada" has emerged as a bold statement in the craft soda market, with a visual identity that demands attention and an origin story that celebrates cultural richness and individuality. This campaign demonstrates the power of design to not only capture imagination but also to forge a genuine connection with consumers. Through "Endiablada," DiabloBrew Co. invites everyone to taste the rebellion and savor the spirit of Milwaukee. The branding strategy was meticulously crafted to reflect the energy and audacity of "Endiablada." From the selection of punchy, vibrant colors to the incorporation of illustrations, every element was designed to stand out. The campaign's messaging, "Desde Milwaukee, Para el Mundo Entero," positions "Endiablada" as a local treasure with a global appeal, ready to bring its unique brand of devilish delight to the world stage. This is a 2024 National Student Silver ADDY Award Winning Project.

CREDITS

Course : Package Design Professor : Robert Grame Roles : Designer, Illustrator, and Art Director

YEAR

Fall 2023

PROJECT DESCRIPTION

"Endiablada" has emerged as a bold statement in the craft soda market, with a visual identity that demands attention and an origin story that celebrates cultural richness and individuality. This campaign demonstrates the power of design to not only capture imagination but also to forge a genuine connection with consumers. Through "Endiablada," DiabloBrew Co. invites everyone to taste the rebellion and savor the spirit of Milwaukee. The branding strategy was meticulously crafted to reflect the energy and audacity of "Endiablada." From the selection of punchy, vibrant colors to the incorporation of illustrations, every element was designed to stand out. The campaign's messaging, "Desde Milwaukee, Para el Mundo Entero," positions "Endiablada" as a local treasure with a global appeal, ready to bring its unique brand of devilish delight to the world stage. This is a 2024 National Student Silver ADDY Award Winning Project.

CREDITS

Course : Package Design Professor : Robert Grame Roles : Designer, Illustrator, and Art Director

YEAR

Fall 2023

The 4

The 4

heroes

heroes

heroes