Layout Design

Gen-Z Whitepaper Marketing Report

Gen-Z Whitepaper Marketing Report

PROJECT DESCRIPTION

In light of increasing workloads, Creative decided it would be most efficient for me, to take over the layout duties for the Hoffman York Gen-Z Whitepaper. With this new responsibility, I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh and contemporary design choices in terms of typography exploration, and editorial page layout. The final layout successfully brought the research to life, making the insights accessible and engaging, and demonstrated my skills in typography, layout design, and project management. This project was a pivotal experience that reinforced my passion for editorial design.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Layout Designer + Curator of Images

YEAR

Fall 2023

PROJECT DESCRIPTION

In light of increasing workloads, Creative decided it would be most efficient for me, to take over the layout duties for the Hoffman York Gen-Z Whitepaper. With this new responsibility, I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh and contemporary design choices in terms of typography exploration, and editorial page layout. The final layout successfully brought the research to life, making the insights accessible and engaging, and demonstrated my skills in typography, layout design, and project management. This project was a pivotal experience that reinforced my passion for editorial design.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Layout Designer + Curator of Images

YEAR

Fall 2023