Layout Design

Gen-Z Whitepaper Marketing Report

Gen-Z Whitepaper Marketing Report

Gen-Z Whitepaper Marketing Report

PROJECT DESCRIPTION

I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh, contemporary design choices, focusing on typography exploration and editorial page layout. The final layout successfully conveyed the research, making insights accessible and engaging, while showcasing my skills in typography, layout design, and project management. This project was a pivotal experience that deepened my passion for editorial design. Additionally, the design elements were seamlessly translated into a fully realized website, extending the research’s reach and impact through an interactive digital experience.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Layout Designer + Curator of Images

YEAR

Fall 2023

PROJECT DESCRIPTION

I was tasked with bringing the comprehensive insights of Matthew Hogan’s Gen-Z research to life through fresh, contemporary design choices, focusing on typography exploration and editorial page layout. The final layout successfully conveyed the research, making insights accessible and engaging, while showcasing my skills in typography, layout design, and project management. This project was a pivotal experience that deepened my passion for editorial design. Additionally, the design elements were seamlessly translated into a fully realized website, extending the research’s reach and impact through an interactive digital experience.

CREDITS

Hoffman York Internship Creative Directors : Casey Hoaglund, Patrick Kopischkie, Kirsten Rich Insights Director : Matthew Hogan Roles : Layout Designer + Curator of Images

YEAR

Fall 2023