For the Jarritos Rebrand project, I explored the fundamentals of brand identity design to create a new visual communication strategy for the popular Mexican soft drink brand, Jarritos. Using research and analog sketch iterations, I developed a comprehensive rebranding proposal that included a new logo, typography, color palette, and design elements that better aligned with the brand's essence and targeted audience. The new branding not only maintained the brand's established presence but also rejuvenated its image with a fresh and contemporary design. The end result was a cohesive and memorable brand identity that communicated Jarritos' unique personality, values, and history.