For this conceptual exploration, I focused on creating a modern yet retro-inspired logo for Ocean City, MD, a beloved tourism destination. The goal was to capture the vibrant energy and nostalgic charm of the town, appealing to both longtime visitors and a new generation of travelers. I explored bold, rounded typography paired with a dynamic arrow as a surrounding element, symbolizing movement. The final logo exploration balances retro influences with contemporary design, resulting in a versatile visual identity that works across various applications.