As a freelancer, I was commissioned by Wahl Grooming to create a series of illustrations for the launch of their Self-Cut Pro product. The goal was to visually convey the product's unique features and ease of use, specifically tailored for self-haircutting. My illustrations were a key component in various campaign assets, crafted to resonate with Wahl’s target audience and enhance engagement. The illustrations were prominently featured across multiple formats, including a PR Mailer Box sent to influencers, social media layouts, and other channels that reached and engaged Wahl’s audience. Each asset was designed to showcase the optimized blade angle and intuitive design of the Self-Cut Pro, making it an approachable tool for users looking to achieve a polished look on their own.