This collaboration between Milwaukee Athletics and Pilot Project Brewing aimed to create packaging that reflected UW-Milwaukee’s pride while standing out in a crowded retail market. The challenge was to design a label that would resonate with the community, stay true to the university’s vibrant character, and could compete visually on store shelves. As the selected Designer, I developed packaging that balanced school spirit with intense energy, ultimately chosen by UW-Milwaukee’s Chancellor to represent the partnership. The design was licensed, printed, and distributed citywide, making me the first Designer to contribute to this initiative and leave a lasting impact. Proceeds benefited UW-Milwaukee, Athletics, the Peck School of the Arts, and Pilot Project Brewing.