As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I designed seven unique banner ad layouts. This project demanded a careful balance between innovation and adherence to Wahl Grooming’s brand guidelines, ensuring consistency across digital platforms by using the brand’s typefaces and color schemes. The challenge was to create designs that would instantly grab attention while conveying the excitement of March Madness. To enhance the campaign’s visual appeal, I integrated a subtle basketball texture as a background: a custom bitmap texture I imported into Illustrator, to still amplify the message regarding Wahl Grooming's call to action and March Madness spirit.