Banner Ads

Wahl Grooming - Barstool Sports

Wahl Grooming - Barstool Sports

PROJECT DESCRIPTION

As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layout sizes. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator— in order to complement the campaign’s copywriting and celebrate the spirit of the event.

CREDITS

Hoffman York Internship Creative Director : Patrick Kopischkie Role : Layout Designer

YEAR

Spring 2024

PROJECT DESCRIPTION

As part of the Wahl Grooming and Barstool Sports collaboration for the March Madness campaign, I was tasked with designing seven banner ad layout sizes. This project required a delicate balance between innovation and adherence to Wahl Grooming’s established brand guidelines, utilizing the brand’s typefaces and color schemes to ensure consistency across all digital platforms. The challenge lay in creating designs that could quickly capture the viewer’s attention and convey the campaign’s excitement around March Madness. I incorporated a subtle basketball texture as a background—a bitmap texture I created and imported into Illustrator— in order to complement the campaign’s copywriting and celebrate the spirit of the event.

CREDITS

Hoffman York Internship Creative Director : Patrick Kopischkie Role : Layout Designer

YEAR

Spring 2024