The ask of this project entailed illustrating a versatile and scalable map for Wahl Grooming’s newly established “Nether Region” campaign. There was free-range in the style that this map would be illustrated as, meanwhile following inspiration from retro/vintage postcards. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. My approach to this illustration not only guided the creative assets and identity for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.