Campaign Identity

Wahl Grooming - Nether Region

Wahl Grooming - Nether Region

PROJECT DESCRIPTION

The project entailed illustrating a versatile and scalable map for Wahl Grooming’s “Nether Region” campaign. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. This illustration not only guided the creative approach for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.

CREDITS

Hoffman York Internship - Sr. Art Director : Brady Welsh Creative Director : Samm Dowell Executive Creative Director : Mike Roe Role : Logo Designer + Map Illustrator

YEAR

Fall 2023 / Spring 2024

PROJECT DESCRIPTION

The project entailed illustrating a versatile and scalable map for Wahl Grooming’s “Nether Region” campaign. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. This illustration not only guided the creative approach for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.

CREDITS

Hoffman York Internship - Sr. Art Director : Brady Welsh Creative Director : Samm Dowell Executive Creative Director : Mike Roe Role : Logo Designer + Map Illustrator

YEAR

Fall 2023 / Spring 2024