Campaign Identity
Wahl Grooming - Nether Region
Wahl Grooming - Nether Region
![](https://framerusercontent.com/images/x1jGhOA1vVktdVPicfeqSnVKdC4.png)
![](https://framerusercontent.com/images/x1jGhOA1vVktdVPicfeqSnVKdC4.png)
PROJECT DESCRIPTION
The ask of this project entailed illustrating a versatile and scalable map for Wahl Grooming’s newly established “Nether Region” campaign. There was free-range in the style that this map would be illustrated as, meanwhile following inspiration from retro/vintage postcards. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. My approach to this illustration not only guided the creative assets and identity for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.
CREDITS
Hoffman York Internship Sr. Art Director : Brady Welsh Creative Director : Samm Dowell Executive Creative Director : Mike Roe Role : Logo Designer + Map Illustrator
YEAR
Spring 2024
PROJECT DESCRIPTION
The ask of this project entailed illustrating a versatile and scalable map for Wahl Grooming’s newly established “Nether Region” campaign. There was free-range in the style that this map would be illustrated as, meanwhile following inspiration from retro/vintage postcards. This map, was developed to fulfill various functions: from packaging in a suitcase-shaped box to adaptations as a TV guide, and promotional materials. My approach to this illustration not only guided the creative assets and identity for the campaign, but also served as a foundational element for a series of PR events. My role also involved logo and word-mark explorations. These activation events were hosted at notable locations including the University of Texas and Fort Lauderdale’s Las Olas Oceanside Park Marketplace.
CREDITS
Hoffman York Internship Sr. Art Director : Brady Welsh Creative Director : Samm Dowell Executive Creative Director : Mike Roe Role : Logo Designer + Map Illustrator
YEAR
Spring 2024
![](https://framerusercontent.com/images/ntB9gmP5ZMbzzIMPOZK6wp9WPM.webp)
![](https://framerusercontent.com/images/ntB9gmP5ZMbzzIMPOZK6wp9WPM.webp)
![](https://framerusercontent.com/images/ntB9gmP5ZMbzzIMPOZK6wp9WPM.webp)
![](https://framerusercontent.com/images/BpFEZhA7Muh3OdSGyDrtpkWtE.webp)
![](https://framerusercontent.com/images/BpFEZhA7Muh3OdSGyDrtpkWtE.webp)
![](https://framerusercontent.com/images/BpFEZhA7Muh3OdSGyDrtpkWtE.webp)
![](https://framerusercontent.com/images/BpFEZhA7Muh3OdSGyDrtpkWtE.webp)
![](https://framerusercontent.com/images/fC2Q0xcLWt0gDNZINZzSG9xoD3Y.png)
![](https://framerusercontent.com/images/fC2Q0xcLWt0gDNZINZzSG9xoD3Y.png)